The Multimin Performance Ready Challenge is a 12-month program that will see up to seven farmers experience first-hand the benefits of Multimin Injection with the assistance of expert mentors. Challengers will receive 12 months of free Multimin product and a tailored nutrition program developed by leading industry mentors. Challengers will also have a chance at the ultimate prize of an experience of a lifetime trip for two people overseas. Valued at more than $21,000, the prize will offer professional development tailored to the winner and their farm. They will also receive a further 12 month supply of Multimin for their farm.
Challengers will be expected to share their program results and experiences, with a winner announced in May 2019 as judged by the challenge mentors and public.
Selected challengers will each receive 12 months worth of Multimin Injection to use as outlined in their tailored nutrition program. The challengers will also receive an on-farm assessment and analysis, an iPad to capture and document their progress and 12 months of support from some of Australia’s most renowned vets.
How do I enter?
Entries closed on January 31, 2018.
How are challengers selected?
We are looking for enthusiastic farmers who are focused on improving their livestock performance. We want to work with farmers who are engaging, personable, ambitious and willing to learn more about how trace minerals can benefit the performance of their livestock.
Our challengers will be required to generate engaging social content and share their results. An active interest in social media will be an advantage.
How long does it go for?
The Multimin Performance Ready Challenge will commence on March 1, 2018 and will end on March 31, 2019.
What do challengers need to do?
Once the selected challengers have been announced on February 19th, 2018, the Multimin Performance Ready Challenge mentors will each be paired up with a challenger. The mentor and challenger will work together to develop a 12 month Multimin program tailored to the challenger’s production system.
The Challenge will then begin. Challengers will be expected to effectively administer Multimin Injection to their livestock as per outlined in their specific program. Challengers will be expected to capture and record their results throughout the challenge period.
Challengers will also be required to frequently share testimonials via social media channels and provide Virbac with quality generated content (photos, videos, blogs, etc).
Challengers may be asked to take part in some main-stream media interviews and/or pictures.
How is the winner selected?
Challengers will be judged and benchmarked against three main criteria found here.
Three finalists will be selected by judges and voting will then be open to the public via an online people’s choice poll.
Who are the mentors?
We’ve brought together some of Australia’s best livestock veterinarians to work with the challengers to get the most out the Multimin Perofrmance Ready Challenge.